Local SEO for Contractors
That You Keep.
Local SEO for contractors is the cheapest lead source in our benchmarks and the only one you keep when you stop paying for it. Across the trades we track, organic search leads average roughly $10–$28 and a Google Business Profile works out to $7–$18 in management cost per lead, against $22–$65 on Google Ads. It takes 4–6 months to compound, and the profile, site and reviews are yours throughout.
From $500/mo. The website we build is yours to keep.
Local SEO for contractors is the work of getting your business to appear in Google’s map pack and local results when homeowners search for a trade near them. It rests on a complete Google Business Profile, consistent business details, reviews, and service pages for each city, and typically takes 4–6 months to compound.
The Problem
Why This Keeps Costing You.
If you are not in the map pack, you are not in the comparison
Homeowners searching for a plumber or roofer near them see a short list of local businesses before the regular results. Google describes local ranking as based mainly on relevance, distance and prominence. A contractor with an incomplete profile and few reviews loses on all three, whatever the quality of the work.
Inconsistent business details quietly cost you rankings
A different phone number on one directory, an old address on another, a slightly changed company name on a third. Each mismatch weakens the signal that you are one real local business. Most contractors have a dozen of these and have never checked.
One services page cannot rank for every city and every job
A single page listing every service and a dozen cities does not match how people search. Google needs a page that clearly answers a specific question, such as a given service in a given city. Generic copy with the city name swapped does not work either.
Paid and marketplace leads never accumulate
Years of paid leads leave you with no ranking, no list and no profile with history behind it. A new competitor pays the same as you. That is the defining feature of a rented channel.
Own It or Rent It
What You Keep When You Stop Paying.
The only comparison that matters. Rented channels cost the same forever. Owned channels get cheaper per lead every month they run.
| Channel | Cost | Speed | Yours? |
|---|---|---|---|
| Shared marketplace leads | $22–$60 per lead (est.) | Immediate | ✗ Rented |
| Google Ads | $22–$65 per lead (est.) | Days | ✗ Rented |
| Google Local Service Ads | $18–$50 per lead (est.) | Days | ✗ Rented |
| Google Business Profile | Management time only | 30–60 days | ✓ Owned |
| Organic search | Management time only | 4–6 months | ✓ Owned |
| Reviews & referrals | Process, not spend | Ongoing | ✓ Owned |
What We Do
We Build the Channels You Own.
A complete, active Google Business Profile
We set the right primary and secondary categories, complete every service and area field, and keep real photos and posts flowing. In our benchmarks it is the lowest-cost lead source for every trade we track. Improvement often shows inside 30–60 days.
Consistent business details everywhere
We audit your name, address and phone across the major directories and correct the mismatches, so Google sees one consistent local business. It is unglamorous work and it holds up the rest.
Pages built for specific jobs and places
Individual pages for each service and each city you serve, with details that are true of those areas. From the Black tier the custom website is included free, and the site and domain are yours to keep.
A review process that runs after every job
We set up a repeatable request so reviews accumulate on your profile, where they stay with your business, help rankings and close the homeowner comparing three quotes.
✓ What stays yours
- ✓A website and domain that stay yours if you leave
- ✓A Google Business Profile you control, not an agency account
- ✓Organic rankings that keep working between invoices
- ✓Reviews attached to your business permanently
- ✓Corrected, consistent listings across the web
Pricing
Tiers move up only when we deliver more leads.
No revenue share. No surprise billing. From the Black tier the custom website is free — and it is yours either way.
Cub
Start building pipeline
- Google Business Profile optimization
- Local SEO foundation
- Review generation system
- Bring your own website
Black
Your free website tier
- FREE custom website
- ALL Everything in Cub, plus:
- Conversion-optimized site
- Call tracking + Growth Hub CRM
Grizzly
Accelerate your pipeline
- ALL Everything in Black, plus:
- Content marketing & blog
- Advanced review management
- City + service landing pages
Polar
Own your market
- ALL Everything in Grizzly, plus:
- Google Ads management
- Full-funnel lead nurturing
- Dedicated account manager
You only move up when we deliver. Tier upgrades trigger automatically when your attributed-lead count clears each threshold, with phone, email, and text notification before any price change. Attribution is limited to leads generated by our marketing — never your existing customers, referrals, or word-of-mouth.
Questions
Frequently Asked
How long does local SEO take for a contractor? +
Plan on 4–6 months before organic rankings compound into steady calls, and longer in crowded metros. Google Business Profile improvements often show sooner, commonly within 30–60 days. Nobody can guarantee a position, and we do not. Anyone promising first-page results in weeks is guessing.
How much does local SEO for contractors cost? +
Contractor Bear starts at $500/mo on the Cub tier, covering Google Business Profile optimization, local SEO foundation and review generation on your existing site. The Black tier at $1,500/mo adds a free custom website. Tiers rise only when attributed lead volume rises. There is no revenue share.
Can I do local SEO myself? +
Yes, and plenty of contractors do. Claim and complete your Google Business Profile, keep your details identical everywhere, ask for a review after every job, and build pages for each service and city. The constraint is time, not secrets: roughly 6–10 hours a month, every month, by our estimate.
What do I keep if I stop paying? +
The website and domain, your Google Business Profile, your reviews, your corrected listings and your rankings stay with you. We build into accounts you control. Rankings can drift without upkeep over time, but nothing is switched off or held back when you leave.
Read more on this
Local SEO for Home Service Businesses: The Definitive Guide
15 min read
How the Google Map Pack Works and How Contractors Can Rank in It
9 min read
NAP Consistency and Citation Building for Contractors
8 min read
How to Rank Higher on Google Maps (Contractor Checklist)
8 min read
Stop renting your lead flow.
We build the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.