The Contractor Bear Blog
Practical marketing advice for contractors. No fluff, no jargon — just tactics that generate leads.
How Much Should a Plumber Spend on Marketing in 2026?
We break down the real numbers — what plumbing companies at every revenue level should invest in marketing, and where that money should go for maximum ROI.
Google Business Profile Optimization: The Complete Guide for Contractors
Your Google Business Profile is the single most important asset for local lead generation. Here's how to optimize every field for maximum visibility.
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Why Most Contractor Websites Fail (And How to Fix Yours)
90% of contractor websites are glorified business cards. Here's what separates a website that generates leads from one that just exists.
The Real Cost of Google Ads for Home Service Companies
Google Ads CPCs for home services have increased 15% year over year. Here's what you're really paying per customer — and whether it's worth it.
5-Star Reviews: How to Get More Without Being Annoying
Reviews are the #1 factor in local search rankings. Here's a system that generates 10+ reviews per month without badgering your customers.
HVAC Marketing Calendar: What to Promote Every Month
HVAC is the most seasonal trade. Here's a month-by-month marketing calendar that keeps your pipeline full year-round.
SEO vs. Google Ads for Contractors: Which One Wins?
We ran the numbers across 50+ contractor accounts. Here's the definitive answer on where your marketing dollars generate the best return.
How to Handle Negative Reviews (Without Making It Worse)
A bad review isn't the end of the world — but a bad response to one can be. Here's the exact framework we use for our clients.
Done Reading? Let's Get You Leads.
All the tactics we write about? We implement them for you.