Contractor Leads You
Do Not Rent.
You can buy contractor leads today. Depending on your trade and market they cost roughly $20–$220 each, other contractors are often sold the same homeowner, and the pipeline empties the month you stop paying. Or you can own the channels that generate contractor leads — a site that ranks, a Google Business Profile you control, reviews that stay with your business — and keep producing them without a per-lead fee.
From $500/mo. The website we build is yours to keep.
Contractor leads come from two kinds of source. Bought leads from marketplaces and ad platforms typically cost $20–$220 each depending on trade, are often shared with two to four contractors, and stop when payment stops. Owned leads come from your own rankings, Google Business Profile, and reviews, where cost per lead falls as the channels mature.
The Problem
Why This Keeps Costing You.
You are paying to compete with other contractors
A shared lead goes to two to four companies at once, and the homeowner turns it into a price comparison before anyone has seen the job. At a 15–25% close rate the real cost of a booked job is four to six times the lead price. A $50 lead that looks cheap on the invoice is a $200–$330 customer by the time it has been shared.
The price is set by someone else
Marketplaces price leads by trade, ZIP code and job type, and the number moves without you. Account reps often encourage a bigger monthly budget, which buys more shared leads, not better ones. You cannot negotiate your way to a stable cost, because you do not control the supply.
The customer starts on the platform, not with you
When a homeowner finds you through a lead marketplace, the relationship, the review and the history begin on the platform. Next year that homeowner is as likely to go back through the platform as to call you, and you pay for the introduction again.
Nothing accrues
Ten years of bought leads leave you with ten years of invoices. No rankings, no site worth visiting, no list you can market to. A company that started last month pays the same per lead as you, which is what makes a channel rented rather than owned.
Own It or Rent It
What You Keep When You Stop Paying.
The only comparison that matters. Rented channels cost the same forever. Owned channels get cheaper per lead every month they run.
| Channel | Cost | Speed | Yours? |
|---|---|---|---|
| Shared marketplace leads | $20–$220 per lead | Immediate | ✗ Rented |
| Google Local Service Ads | $10–$120 per lead | Weeks (verification) | ✗ Rented |
| Google Ads | $35–$90 per lead | Days | ✗ Rented |
| Google Business Profile | Management time only | 30–60 days | ✓ Owned |
| Organic search | Management time only | 4–6 months | ✓ Owned |
| Reviews & referrals | Process, not spend | Ongoing | ✓ Owned |
What We Do
We Build the Channels You Own.
Google Business Profile first
It is free, it belongs to you, and for most local contractors it is the lowest-cost lead source available. We complete every category and service field, fix name, address and phone consistency, build a steady review habit, and keep photos and posts current. This is usually the fastest visible movement, often inside 30–60 days.
A website that ranks for the jobs you want
Not one generic services page — individual pages for each service you sell and each area you serve. From the Black tier the custom site is included free, and the site and domain are yours to keep. Organic rankings typically take 4–6 months to compound, and we say so before you sign.
Reviews as a ranking and closing asset
We put a repeatable review request after every job so proof accumulates on your own profile, where it stays with your business rather than a marketplace account. It helps you rank in the map pack, and it closes the homeowner comparing three quotes.
Paid as an accelerator, not a foundation
If you need calls this week we will run paid alongside the organic build, and from the Polar tier we manage Google Ads directly. Paid buys you time while the owned channels mature, instead of being the permanent source of every lead.
✓ What stays yours
- ✓A website and domain that stay yours if you leave
- ✓A Google Business Profile you control, not an agency account
- ✓Organic rankings that keep working between invoices
- ✓Reviews attached to your business permanently
- ✓A customer list you can market to again every season
Pricing
Tiers move up only when we deliver more leads.
No revenue share. No surprise billing. From the Black tier the custom website is free — and it is yours either way.
Cub
Start building pipeline
- Google Business Profile optimization
- Local SEO foundation
- Review generation system
- Bring your own website
Black
Your free website tier
- FREE custom website
- ALL Everything in Cub, plus:
- Conversion-optimized site
- Call tracking + Growth Hub CRM
Grizzly
Accelerate your pipeline
- ALL Everything in Black, plus:
- Content marketing & blog
- Advanced review management
- City + service landing pages
Polar
Own your market
- ALL Everything in Grizzly, plus:
- Google Ads management
- Full-funnel lead nurturing
- Dedicated account manager
You only move up when we deliver. Tier upgrades trigger automatically when your attributed-lead count clears each threshold, with phone, email, and text notification before any price change. Attribution is limited to leads generated by our marketing — never your existing customers, referrals, or word-of-mouth.
Questions
Frequently Asked
How much do contractor leads cost? +
In our cost-per-lead data, shared marketplace leads run roughly $20–$220 each depending on trade and market, Google Local Service Ads roughly $10–$120, and Google Ads roughly $35–$90 per lead. Against a 15–25% close rate, budget four to six leads per booked job. These are estimates, so check them against your own invoices.
Are leads from Angi or Thumbtack worth buying? +
They can be for a new contractor who needs calls this month, or for a high-ticket trade where one job covers many missed leads. They work poorly on small tickets and as a permanent plan. Divide your spend by jobs actually booked for 90 days, and compare the result with profit per job.
How can I get contractor leads without paying per lead? +
Claim and fully complete your Google Business Profile, build individual pages for each service and service area, ask for a review after every job, and keep your business details identical everywhere. It is doable yourself. The constraint is usually time — roughly 6–10 hours a month, every month.
How long before owned channels replace bought leads? +
Google Business Profile improvements often show inside 30–60 days. Organic rankings typically take 4–6 months to compound meaningfully. Most contractors run both in parallel and taper paid spend as organic volume climbs, rather than switching over on a single date. We would not promise you a faster timeline than that.
Read more on this
Contractor Leads Free: What Costs Nothing and What Costs Time
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How Much Does a Lead Cost for Contractors? (2026 Data by Trade and Channel)
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How to Get More Leads as a Contractor Without Paying for Ads
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Is Angi Worth It? The Real Math for Contractors
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Stop renting your lead flow.
We build the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.