Stop Renting Leads.
Start Owning Them.
A rented lead is a cost that resets to zero every month. An owned channel is an asset that compounds. Most contractors spend years on the first and never build the second — which is why a twenty-year-old company and a brand new one can be paying the same per lead. This hub shows the real economics of both.
Packages from $500/mo. The website we build is yours to keep.
Contractor lead generation splits into rented sources (Angi, Thumbtack, Google Ads, lead brokers) where you pay per lead and the platform keeps the customer, and owned sources (your website, Google Business Profile, reviews, referrals) where the cost per lead falls as volume grows and you keep the relationship.
Own It or Rent It
What You Keep
When You Stop Paying.
This is the only question that matters when comparing marketing channels. Everything on the left is an asset that stays with your business. Everything on the right disappears with your next invoice.
✓ You Own This
- ✓ Inbound calls from your own rankings
- ✓ Google Business Profile calls and direction requests
- ✓ Repeat work from a list you control
- ✓ Referrals driven by your review engine
✗ You Rent This
- ✗ Shared leads resold to your competitors
- ✗ Pay-per-click traffic that stops with the budget
- ✗ Lead broker contracts with minimum spend
Build the channels you keep.
We build and run owned marketing for home-service contractors starting at $500/mo. From the Black tier up, the custom website is free — and it is yours, whether you stay with us or not.
Get Started →Read Next
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Questions
Frequently Asked
Where do contractors get leads? +
Four places: marketplaces like Angi and Thumbtack, paid ads, organic search including Google Business Profile, and referrals. The first two are rented and cost per lead stays flat or rises. The last two are owned and cost per lead falls as they mature.
How much do contractors pay for leads? +
Shared marketplace leads typically run $25–$100 depending on trade and job value. Exclusive leads run higher. Paid search clicks range $25–$180 for home services, and several clicks are usually needed per lead. Organic and Google Business Profile leads carry management cost rather than a per-lead price.
Is it worth paying for leads? +
It can be, early on, when you have no web presence and need cash flow this week. The failure mode is staying there for years. Paid leads make sense as a bridge while owned channels are built, not as the permanent foundation of the business.
Stop renting your lead flow.
Contractor Bear builds the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.