HVAC Leads You
Do Not Rent.
You can buy HVAC leads today. They cost roughly $25–$100 each, three or four other contractors get the same phone number, and the month you stop paying the pipeline empties. Or you can own the channels that generate them — a site that ranks, a Google Business Profile that converts — and keep producing leads at close to zero marginal cost.
From $500/mo. The website we build is yours to keep.
HVAC leads come from two kinds of source. Bought leads from marketplaces and ad platforms typically cost $25–$100 each, are often shared with several contractors, and stop when payment stops. Owned leads come from your own rankings, Google Business Profile, and reviews, where cost per lead falls as the channels mature.
The Problem
Why This Keeps Costing You.
You are bidding against your own competitors
Shared marketplace leads go to three or four HVAC companies at once. The homeowner fields four calls in an hour and the conversation turns into a price comparison before anyone has seen the system. Your close rate sits in the 15–25% range, which means the real cost of a booked job is four to six times the lead price.
Peak season sets the price, not you
Paid HVAC keywords spike exactly when you need them. Clicks in the $25–$180 range are normal for home services, and the first heat wave is when every competitor raises bids simultaneously. You pay the most per lead in the week you have the least capacity to serve them.
Nothing accrues
Five years of marketplace spend leaves you with no rankings, no site worth visiting, and no list. A company that started last month is paying the same per lead as you are. That is the defining feature of a rented channel: it never gets cheaper.
The shoulder seasons go quiet
Spring and autumn are when maintenance plans should be filling the calendar, and they are exactly when paid budgets get cut. Owned channels keep producing through the slow months because there is no spend to pause.
Own It or Rent It
What You Keep When You Stop Paying.
The only comparison that matters. Rented channels cost the same forever. Owned channels get cheaper per lead every month they run.
| Channel | Cost | Speed | Yours? |
|---|---|---|---|
| Shared marketplace leads | $25–$100 per lead | Immediate | ✗ Rented |
| Google Ads / LSA | $25–$180 per click | Days | ✗ Rented |
| Google Business Profile | Management time only | 30–60 days | ✓ Owned |
| Organic search | Management time only | 4–6 months | ✓ Owned |
| Reviews & referrals | Process, not spend | Ongoing | ✓ Owned |
What We Do
We Build the Channels You Own.
Google Business Profile first
It is free, it belongs to you, and for most local HVAC companies it is the lowest-cost lead source available. We complete every category and service field, fix name, address and phone consistency, build a steady review habit, and keep photos and posts current. This is usually the fastest visible movement, often inside 30–60 days.
A website that ranks for the jobs you want
Not one generic services page — individual pages for AC repair, furnace replacement, heat pump installation, and maintenance plans, each targeted to the areas you serve. From the Black tier the custom site is included free, and the site and domain are yours to keep.
Reviews as a ranking and closing asset
Review volume and recency influence map pack position and they close the homeowner comparing three quotes. We put a repeatable request process after every job so reviews accumulate on your profile, where they stay with your business rather than a marketplace account.
Paid as an accelerator, not a foundation
If you need calls this week we will run paid alongside the organic build, and from the Polar tier we manage Google Ads directly. The difference is that paid is buying you time while the owned channels mature, rather than being the permanent source of every lead.
✓ What stays yours
- ✓A website and domain that stay yours if you leave
- ✓A Google Business Profile you control, not an agency account
- ✓Organic rankings that keep working between invoices
- ✓Reviews attached to your business permanently
- ✓A customer list you can market to again every season
Pricing
Tiers move up only when we deliver more leads.
No revenue share. No surprise billing. From the Black tier the custom website is free — and it is yours either way.
Cub
Start building pipeline
- Google Business Profile optimization
- Local SEO foundation
- Review generation system
- Bring your own website
Black
Your free website tier
- FREE custom website
- ALL Everything in Cub, plus:
- Conversion-optimized site
- Call tracking + Growth Hub CRM
Grizzly
Accelerate your pipeline
- ALL Everything in Black, plus:
- Content marketing & blog
- Advanced review management
- City + service landing pages
Polar
Own your market
- ALL Everything in Grizzly, plus:
- Google Ads management
- Full-funnel lead nurturing
- Dedicated account manager
You only move up when we deliver. Tier upgrades trigger automatically when your attributed-lead count clears each threshold, with phone, email, and text notification before any price change. Attribution is limited to leads generated by our marketing — never your existing customers, referrals, or word-of-mouth.
Questions
Frequently Asked
How much do HVAC companies pay for leads? +
Shared marketplace leads commonly run $25–$100 depending on job type and market, with exclusive leads higher. Paid search clicks for HVAC terms range roughly $25–$180, and several clicks are usually needed per lead. Against a 15–25% close rate, budget four to six leads per booked job.
What is the average cost per lead for HVAC leads? +
It varies too much by market and season for a single number to be honest. As a working range, bought leads land between $25 and $100, while mature owned channels carry a management cost rather than a per-lead price, which is why their effective cost per lead keeps falling as volume grows.
How can I get HVAC leads without buying them? +
Claim and fully complete your Google Business Profile, build individual pages for each service and service area, ask for a review after every job, and keep your business details identical everywhere. It is genuinely doable yourself. The constraint is usually time, not knowledge — roughly 6–10 hours a month, every month.
How long before owned channels replace bought leads? +
Google Business Profile improvements often show inside 30–60 days. Organic rankings typically take 4–6 months to compound meaningfully. Most HVAC companies run both in parallel and taper paid spend as organic volume climbs, rather than switching over on a single date.
Read more on this
How to Get HVAC Leads: Rent Them or Own Them
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How Much Does a Lead Cost for Contractors? (2026 Data by Trade and Channel)
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How to Get More Leads as a Contractor Without Paying for Ads
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HVAC Marketing Calendar: What to Promote Every Month
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Stop renting your lead flow.
We build the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.