An HVAC Marketing Agency
That Hands You the Keys.
Plenty of agencies sell activity: ads, posts, and a monthly report. What an HVAC company needs is leads it does not have to keep buying. We are an HVAC marketing agency built around ownership — a website that ranks, a Google Business Profile you control, and reviews attached to your business — so the work keeps producing after the invoice is paid.
From $500/mo. The website we build is yours to keep.
An HVAC marketing agency should build channels you keep, not rent: a website that ranks for AC repair and furnace replacement, a Google Business Profile you control, and reviews on your own profile. Ours starts at $500/mo, adds a free custom website from the Black tier at $1,500/mo, and the site and domain stay yours.
The Problem
Why This Keeps Costing You.
The agency owns the work, not you
Some agencies build the site on their own hosting, run ads in their own account, and keep the Google Business Profile under their own login. When the relationship ends, the site disappears and the history goes with it. Before you sign with any HVAC marketing agency, ask in writing what you keep if you leave.
Seasonal swings hit your budget twice
By our estimates, summer cost per lead runs 30–50% above average for HVAC, while spring and autumn run 20–30% below. A paid-only program makes you pay the most in the weeks your crews are already full, then leaves the maintenance-plan months with nothing behind them.
Reports full of activity, empty of jobs
Impressions, reach and traffic charts do not tell you whether the phone rang. The numbers that matter are attributed leads, booked jobs, and revenue per dollar spent, and you should be able to see them yourself without asking for a PDF.
Paid leads never get cheaper
HVAC carries one of the highest Google Ads costs per lead of any trade, roughly $185–$275 by our estimates, and an ad-only program resets to zero every month. Five years of spend leaves you with no rankings, no site worth visiting, and no list to market to again.
Own It or Rent It
What You Keep When You Stop Paying.
The only comparison that matters. Rented channels cost the same forever. Owned channels get cheaper per lead every month they run.
| Channel | Cost | Speed | Yours? |
|---|---|---|---|
| Shared marketplace leads | $25–$100 per lead | Immediate | ✗ Rented |
| Google Ads / LSA | $10–$55+ per click | Days | ✗ Rented |
| Google Business Profile | Management time only | 30–60 days | ✓ Owned |
| Website service pages | Included free from Black tier | 4–6 months | ✓ Owned |
| Reviews & referrals | Process, not spend | Ongoing | ✓ Owned |
What We Do
We Build the Channels You Own.
Google Business Profile first
It is free, it is yours, and for most local HVAC companies it is the lowest-cost lead source available. We complete every category and service field, fix name, address and phone consistency, build a steady review habit, and keep photos current. Visible movement often shows inside 30–60 days.
A website built for the jobs you want
Individual pages for AC repair, furnace replacement, heat pump installation and maintenance plans, each aimed at the areas you serve. From the Black tier the custom website is included free, and the site and domain are yours to keep.
Tracking you can see yourself
From the Black tier you get call tracking and the Growth Hub CRM, and every tracked lead is visible to you in real time. We only count leads that come from our work — never existing customers, referrals or direct-line calls — and tiers rise only when we deliver more of them. There is no revenue share.
Paid on top, timed to the season
Organic work carries the shoulder seasons and paid placement covers the peaks. From the Polar tier we manage Google Ads directly, with budget shifted toward peak demand. Paid buys you time while owned channels mature, rather than being the permanent source of every lead.
✓ What stays yours
- ✓A custom website and domain that stay yours if you leave
- ✓A Google Business Profile with you as owner, not an agency login
- ✓Organic rankings that keep working between invoices
- ✓Reviews attached to your business permanently
- ✓A customer list you can market to again every season
Pricing
Tiers move up only when we deliver more leads.
No revenue share. No surprise billing. From the Black tier the custom website is free — and it is yours either way.
Cub
Start building pipeline
- Google Business Profile optimization
- Local SEO foundation
- Review generation system
- Bring your own website
Black
Your free website tier
- FREE custom website
- ALL Everything in Cub, plus:
- Conversion-optimized site
- Call tracking + Growth Hub CRM
Grizzly
Accelerate your pipeline
- ALL Everything in Black, plus:
- Content marketing & blog
- Advanced review management
- City + service landing pages
Polar
Own your market
- ALL Everything in Grizzly, plus:
- Google Ads management
- Full-funnel lead nurturing
- Dedicated account manager
You only move up when we deliver. Tier upgrades trigger automatically when your attributed-lead count clears each threshold, with phone, email, and text notification before any price change. Attribution is limited to leads generated by our marketing — never your existing customers, referrals, or word-of-mouth.
Questions
Frequently Asked
What does an HVAC marketing agency do? +
It gets your phone ringing from people searching for AC repair, furnace replacement and maintenance. That means optimizing your Google Business Profile, building service pages that rank, collecting reviews, tracking every lead, and where it makes sense, running paid search on top. A good one reports booked jobs, not impressions.
How much does an HVAC marketing agency cost? +
Our packages run $500/mo for Cub, $1,500/mo for Black, $2,500/mo for Grizzly and $3,500/mo for Polar. Tiers rise only when we deliver more attributed leads, with notice by phone, email and text before any price change. There is no revenue share, and the custom website is free from the Black tier.
What happens to my website if I leave? +
You keep it. The custom website and domain are yours, and so are your Google Business Profile and the reviews on it. That is the test we suggest for any agency: ask what you keep if you part ways, and get the answer in writing before you sign.
How long before an HVAC marketing agency shows results? +
Google Business Profile improvements often show inside 30–60 days. Organic rankings typically take 4–6 months to compound meaningfully. Paid search is faster but stops when the budget does. Be wary of anyone promising first-page rankings in a few weeks, because nobody controls Google’s timeline.
Read more on this
HVAC Marketing Calendar: What to Promote Every Month
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HVAC Marketing Strategy: Seasonal Campaigns That Fill Your Schedule Year-Round
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How to Get HVAC Leads: Rent Them or Own Them
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How to Choose a Marketing Agency for Your Contracting Business (Red Flags and Green Flags)
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Stop renting your lead flow.
We build the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.