Contractor Marketing That Builds
Something You Own.
Most contractors do not have a marketing problem. They have an ownership problem. They rent their lead flow from Angi, Thumbtack, or Google Ads, and the month they stop paying, the phone stops ringing. Ten years in business and they still start every month at zero. This hub covers every channel available to you — and which ones leave you with an asset.
Packages from $500/mo. The website we build is yours to keep.
Contractor marketing covers every channel that brings a home-service business work: local SEO, Google Business Profile, a website, reviews, paid ads, and lead marketplaces. The channels split into owned assets you keep and rented access you lose when payment stops. Owned channels cost more upfront and less per lead over time.
Own It or Rent It
What You Keep
When You Stop Paying.
This is the only question that matters when comparing marketing channels. Everything on the left is an asset that stays with your business. Everything on the right disappears with your next invoice.
✓ You Own This
- ✓ A website on your own domain that ranks and converts
- ✓ A Google Business Profile you control
- ✓ Organic rankings that compound month over month
- ✓ Reviews attached to your business, not a marketplace
- ✓ A customer list you keep forever
✗ You Rent This
- ✗ Marketplace leads shared with three other contractors
- ✗ Ad placement that vanishes when the card declines
- ✗ Social reach the algorithm can revoke overnight
- ✗ Reviews stranded on someone else’s platform
Build the channels you keep.
We build and run owned marketing for home-service contractors starting at $500/mo. From the Black tier up, the custom website is free — and it is yours, whether you stay with us or not.
Get Started →Read Next
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Questions
Frequently Asked
How much should a contractor spend on marketing? +
A common benchmark is 5–10% of revenue, weighted toward the high end while you are building owned channels and toward the low end once organic rankings carry the load. A contractor doing $1M should expect $50,000–$100,000 a year across all channels. Our packages start at $500/mo.
What is the difference between owned and rented marketing? +
Owned channels are assets you keep: your website, your Google Business Profile, your rankings, your reviews, your customer list. Rented channels are access you pay for: marketplace leads, paid ads, boosted social posts. Rented stops the day you stop paying. Owned keeps working.
How long before contractor marketing produces leads? +
Paid ads can produce calls in days. Google Business Profile optimization typically shows movement in 30–60 days. Organic rankings usually take 4–6 months to compound meaningfully. Anyone promising page-one organic results in 30 days is selling you something.
Stop renting your lead flow.
Contractor Bear builds the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.