A Plumber Marketing Company
That Builds What You Keep.
Plumbing customers search at the worst moment: a leak, a backed-up drain, a dead water heater. They call whoever shows up first and looks trustworthy. As a plumber marketing company we put you there with channels you own — a Google Business Profile with real emergency hours, service pages that rank, and reviews on your own listing — instead of renting the click every time.
From $500/mo. The website we build is yours to keep.
A plumber marketing company should build channels you own: a Google Business Profile that shows real emergency hours, service pages for drain, water heater and sewer work, and reviews on your own listing. Ads cost roughly $130–$180 per plumbing lead, so we build the owned base first. Plans start at $500/mo.
The Problem
Why This Keeps Costing You.
A paid lead can cost more than the job
By our estimates a Google Ads plumbing lead runs $130–$180, and a customer $370–$720. Against a $350–$500 average ticket that leaves thin margin on a drain call, and a loss if the customer never books again. Paid search works for plumbers who also win the higher-ticket jobs, and it needs watching.
Emergency searchers will not scroll
Someone with water on the floor taps the first business that looks open and trustworthy, usually in the Map Pack. If your hours are wrong, your phone goes to voicemail, or your profile has twelve reviews against a competitor’s two hundred, you lose the job before anyone reads your website.
Shared leads turn into a race to the bottom
Lead marketplaces sell the same homeowner to several plumbers, and the conversation becomes a price comparison before anyone has seen the problem. You pay for the lead whether or not you win it, and the next month you start again from zero.
You are asking strangers into their home
Trust decides plumbing jobs. Homeowners look at reviews, photos of real trucks and technicians, and whether the company looks established. None of that can be rented from a marketplace profile, and all of it accrues on a profile and website you own.
Own It or Rent It
What You Keep When You Stop Paying.
The only comparison that matters. Rented channels cost the same forever. Owned channels get cheaper per lead every month they run.
| Channel | Cost | Speed | Yours? |
|---|---|---|---|
| Google Ads / LSA | $8–$45+ per click | Days | ✗ Rented |
| Shared lead marketplaces | Priced per lead; varies by market | Immediate | ✗ Rented |
| Google Business Profile | Management time only | 30–60 days | ✓ Owned |
| Website service pages | Included free from Black tier | 4–6 months | ✓ Owned |
| Reviews & referrals | Process, not spend | Ongoing | ✓ Owned |
What We Do
We Build the Channels You Own.
A profile that wins the emergency search
We complete every category and service field, set accurate hours including after-hours service, and keep photos of real trucks, technicians and finished jobs current. It is the lowest-cost lead source most plumbers have, and visible movement often shows inside 30–60 days.
Service pages for the work you want
Individual pages for drain cleaning, water heater replacement, sewer line repair and leak detection, each aimed at the areas you serve, with honest price ranges. From the Black tier the custom website is included free, and the site and domain are yours to keep.
Reviews after every job, on your profile
A repeatable request goes out after each completed call, with a direct link to your own profile. Reviews build where they belong to your business, and they close the homeowner comparing three plumbers at midnight.
Tracked calls and paid where it pays
From the Black tier you get call tracking and the Growth Hub CRM, so you see which source produced each call. From the Polar tier we manage Google Ads, focused on emergency terms and higher-ticket work, and we only count leads from our own work toward tier changes. There is no revenue share.
✓ What stays yours
- ✓A custom website and domain that stay yours if you leave
- ✓A Google Business Profile with you as owner, not an agency login
- ✓Organic rankings that keep working between invoices
- ✓Reviews attached to your business permanently
- ✓A customer list you can reach for maintenance and repeat work
Pricing
Tiers move up only when we deliver more leads.
No revenue share. No surprise billing. From the Black tier the custom website is free — and it is yours either way.
Cub
Start building pipeline
- Google Business Profile optimization
- Local SEO foundation
- Review generation system
- Bring your own website
Black
Your free website tier
- FREE custom website
- ALL Everything in Cub, plus:
- Conversion-optimized site
- Call tracking + Growth Hub CRM
Grizzly
Accelerate your pipeline
- ALL Everything in Black, plus:
- Content marketing & blog
- Advanced review management
- City + service landing pages
Polar
Own your market
- ALL Everything in Grizzly, plus:
- Google Ads management
- Full-funnel lead nurturing
- Dedicated account manager
You only move up when we deliver. Tier upgrades trigger automatically when your attributed-lead count clears each threshold, with phone, email, and text notification before any price change. Attribution is limited to leads generated by our marketing — never your existing customers, referrals, or word-of-mouth.
Questions
Frequently Asked
What does a plumber marketing company do? +
It makes sure homeowners find you when something breaks. That means optimizing your Google Business Profile, building service pages that rank, collecting reviews after each job, tracking which sources produce calls, and running paid search where the math works. A good one reports booked jobs and revenue, not just clicks.
How much does a plumber marketing company cost? +
Our packages run $500/mo for Cub, $1,500/mo for Black, $2,500/mo for Grizzly and $3,500/mo for Polar. Tiers rise only when we deliver more attributed leads, and there is no revenue share. Ad spend, if you choose to run it, is separate, and the custom website is free from the Black tier.
Is Google Ads worth it for plumbers? +
Sometimes. By our estimates a plumbing lead costs $130–$180 and a customer $370–$720, which works against water heater and sewer jobs but is thin on a simple drain call. Start with your Google Business Profile, which is usually the cheapest source, then add paid for the work that justifies it.
How long does plumber SEO take to work? +
Google Business Profile improvements often show inside 30–60 days. Organic rankings typically take 4–6 months to compound meaningfully, and longer in competitive metros. Paid search is faster but stops when the budget does. Anyone promising top rankings in a few weeks is guessing.
Read more on this
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Case Study: How a Solo Plumber in Phoenix Went From 5 to 40 Leads Per Month
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Stop renting your lead flow.
We build the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.