Roofing Leads You
Do Not Rent.
You can buy roofing leads today. They run roughly $30–$95 each, other roofers are often sold the same homeowner, and the month you stop paying the phone goes quiet. Or you can own the channels that generate roofing leads — a site that ranks, a Google Business Profile that converts, reviews that stay with your business — and keep producing them without a per-lead fee.
From $500/mo. The website we build is yours to keep.
Roofing leads come from two kinds of source. Bought leads from marketplaces and ad platforms typically cost $30–$95 each, are often shared with several roofers, and stop when payment stops. Owned leads come from your own rankings, Google Business Profile, and reviews, where cost per lead falls as the channels mature.
The Problem
Why This Keeps Costing You.
A $10,000 roof should not start with a shared lead
Marketplace leads are sold to several roofers at once, so the homeowner is fielding calls within minutes and comparing prices before anyone has been on the roof. In our cost-per-lead data, shared marketplace leads close in roughly the 5–10% range, which puts the real cost of a booked roof between about $500 and $1,900 once you divide the lead price by the close rate. That is workable on a $10,000 job and painful on a $600 repair.
Storm season is feast or famine
After a hailstorm, searches for roofing in the affected area can jump by several hundred percent, and our own estimate puts the peak at 500–1,000%, then fall away within weeks. Rented channels make you rebuild the pipeline each time: raise the budget, bid against every other roofer, and watch the leads stop when the card does. A ranked site and a complete Google Business Profile are already standing there when the spike arrives.
Homeowners check you out before they call
A roof is one of the largest repairs a homeowner buys, so they read reviews, look at photos of finished jobs, and compare two or three companies before dialling. Reviews earned on a marketplace profile do not follow you to the Google search where the next homeowner is looking. Reviews on your own Google Business Profile do.
Nothing accrues
Years of paid roofing leads leave you with an invoice history and not much else. No rankings, no list of past customers you can market to, no site that brings in calls on its own. A roofer who started last month pays the same per lead as you do, which is the defining feature of a rented channel: it never gets cheaper.
Own It or Rent It
What You Keep When You Stop Paying.
The only comparison that matters. Rented channels cost the same forever. Owned channels get cheaper per lead every month they run.
| Channel | Cost | Speed | Yours? |
|---|---|---|---|
| Shared marketplace leads | $30–$95 per lead | Immediate | ✗ Rented |
| Google Local Service Ads | $30–$80 per lead | Weeks (verification) | ✗ Rented |
| Google Ads | $35–$110 per lead | Days | ✗ Rented |
| Google Business Profile | Management time only | 30–60 days | ✓ Owned |
| Organic search | Management time only | 4–6 months | ✓ Owned |
| Reviews & referrals | Process, not spend | Ongoing | ✓ Owned |
What We Do
We Build the Channels You Own.
A Google Business Profile built for storm calls
It is free, it belongs to you, and for most local roofers it is the lowest-cost lead source available. We complete every category and service field, add photos of finished roofs, keep your service areas accurate, and build a steady review habit after every job. Profile improvements often show inside 30–60 days.
Pages for each roofing job and each area you serve
Roof replacement, roof repair, storm and hail damage, and gutters each get their own page, targeted to the towns you actually work in. From the Black tier the custom website is included free, and the site and domain are yours to keep. Organic rankings typically take 4–6 months to compound, and we tell you that up front.
Reviews that win the $10,000 comparison
We set up a repeatable review request after every completed roof so the proof accumulates on your profile, where it stays with your business. Review volume and recency influence map pack position, and they decide the homeowner who is choosing between three quotes.
Paid as an accelerator, not a foundation
If you need calls this season we will run paid alongside the organic build, and from the Polar tier we manage Google Ads directly. Paid buys you time while the owned channels mature, so the next storm lands on infrastructure you already own instead of a pipeline you have to rent again.
✓ What stays yours
- ✓A website and domain that stay yours if you leave
- ✓A Google Business Profile you control, not an agency account
- ✓Organic rankings that keep working between invoices
- ✓Reviews attached to your roofing business permanently
- ✓A customer list you can market to again every season
Pricing
Tiers move up only when we deliver more leads.
No revenue share. No surprise billing. From the Black tier the custom website is free — and it is yours either way.
Cub
Start building pipeline
- Google Business Profile optimization
- Local SEO foundation
- Review generation system
- Bring your own website
Black
Your free website tier
- FREE custom website
- ALL Everything in Cub, plus:
- Conversion-optimized site
- Call tracking + Growth Hub CRM
Grizzly
Accelerate your pipeline
- ALL Everything in Black, plus:
- Content marketing & blog
- Advanced review management
- City + service landing pages
Polar
Own your market
- ALL Everything in Grizzly, plus:
- Google Ads management
- Full-funnel lead nurturing
- Dedicated account manager
You only move up when we deliver. Tier upgrades trigger automatically when your attributed-lead count clears each threshold, with phone, email, and text notification before any price change. Attribution is limited to leads generated by our marketing — never your existing customers, referrals, or word-of-mouth.
Questions
Frequently Asked
How much do roofing leads cost? +
In our cost-per-lead data, shared marketplace roofing leads run roughly $30–$95 each, Google Local Service Ads roughly $30–$80, and Google Ads roughly $35–$110 per lead. Divide by a close rate of 5–16% depending on channel and a booked roof costs several hundred dollars to a couple of thousand. These are estimates and vary by market.
Are Angi and HomeAdvisor roofing leads worth it? +
They can be for a new roofer who needs calls this month, because a $10,000 job absorbs a lot of missed leads. They are weaker as a foundation: the lead is shared, the customer starts on the platform, and the reviews sit on a marketplace profile. Track your own cost per booked job for 90 days before deciding.
How can I get roofing leads without buying them? +
Claim and fully complete your Google Business Profile, build separate pages for each roofing service and service area, ask for a review after every job, and keep your business details identical everywhere. It is genuinely doable yourself. The constraint is usually time, not knowledge — roughly 6–10 hours a month, every month.
How long before owned channels replace bought roofing leads? +
Google Business Profile improvements often show inside 30–60 days. Organic rankings typically take 4–6 months to compound meaningfully, so start well before storm season rather than after the first hailstorm. Most roofers run both in parallel and taper paid spend as organic volume climbs.
Read more on this
How to Get Roofing Leads: Own the Search, Rent the Storm
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How Much Does a Lead Cost for Contractors? (2026 Data by Trade and Channel)
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Roofing Marketing After Storm Season: How to Dominate Insurance Restoration Leads
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How to Get More Leads as a Contractor Without Paying for Ads
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Stop renting your lead flow.
We build the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.