A Roofing Marketing Agency
Built Around What You Keep.
A roofing job is worth thousands, so the clicks are priced accordingly — and roofing is among the most expensive trades to buy leads for. As a roofing marketing agency we start with the channels you own: service pages that rank, a Google Business Profile full of finished-job photos, and reviews on your own listing. Paid placement comes second, on top of that base.
From $500/mo. The website we build is yours to keep.
A roofing marketing agency should build channels you keep: service pages that rank for roof repair and replacement, a Google Business Profile with photos of finished jobs, and reviews on your own profile. Roofing ads run roughly $12–$65+ per click, so we build the owned base first. Plans start at $500/mo, and the website is yours.
The Problem
Why This Keeps Costing You.
Roofing clicks are the most expensive in home services
By our estimates a roofing click averages around $28 and can pass $65 in competitive markets, which puts a Google Ads lead at roughly $310–$560. At a 15–25% close rate that is $1,240–$3,730 per customer. It can still pay against an $8,000–$15,000 job, but only if the click lands somewhere that converts.
Storm demand arrives all at once
After hail or wind events searches spike, and so does competition. Everyone in town bids on the same terms, and clicks tend to cost more. That is a competition effect, not a published Google figure. Roofers whose pages, call tracking and phone coverage are not ready beforehand pay peak prices to send traffic to weak pages.
Homeowners are sizing up strangers
In storm markets homeowners are often approached by out-of-area crews, so local proof does the selling: reviews with real photos, a genuine address, and finished roofs in their own neighborhood. Those are things you can only build over time, and you can only build them on assets you own.
The first company to answer usually wins the estimate
Roofing is a considered purchase and homeowners tend to call two or three companies. A paid click that goes to voicemail is money wasted, and a lead that waits a day is often already booked elsewhere. Marketing that stops at the click leaves the most valuable step to chance.
Own It or Rent It
What You Keep When You Stop Paying.
The only comparison that matters. Rented channels cost the same forever. Owned channels get cheaper per lead every month they run.
| Channel | Cost | Speed | Yours? |
|---|---|---|---|
| Google Ads / LSA | $12–$65+ per click | Days | ✗ Rented |
| Shared lead marketplaces | Priced per lead; varies by market | Immediate | ✗ Rented |
| Google Business Profile | Management time only | 30–60 days | ✓ Owned |
| Website service pages | Included free from Black tier | 4–6 months | ✓ Owned |
| Reviews & referrals | Process, not spend | Ongoing | ✓ Owned |
What We Do
We Build the Channels You Own.
A profile that shows the work
We complete your Google Business Profile, set accurate service areas, and keep it stocked with original photos of finished roofs, crews and trucks. Before-and-after shots from real jobs do more than any stock image. The profile is free, it is yours, and it keeps working whether or not an ad is running.
Service pages for every job you want
Separate pages for roof repair, roof replacement and storm damage, each aimed at the cities and neighborhoods you serve, with real project photos and honest price ranges. From the Black tier the custom website is included free, and the site and domain are yours to keep.
Reviews with photos, after every job
A repeatable request goes out after each completed roof, with a direct link to your own profile. Reviews and photos accumulate where they stay with your business, and they are what a homeowner reads while deciding between three quotes.
Paid ready before the storm, not during it
If you want paid search we build the tracked landing pages and call tracking first, so the click goes somewhere that converts. From the Polar tier we manage Google Ads directly. Paid is an accelerator on top of owned infrastructure rather than a replacement for it.
✓ What stays yours
- ✓A custom website and domain that stay yours if you leave
- ✓A Google Business Profile with you as owner, not an agency login
- ✓Photos and project pages from your own finished roofs
- ✓Reviews attached to your business permanently
- ✓A customer list you can reach before the next storm
Pricing
Tiers move up only when we deliver more leads.
No revenue share. No surprise billing. From the Black tier the custom website is free — and it is yours either way.
Cub
Start building pipeline
- Google Business Profile optimization
- Local SEO foundation
- Review generation system
- Bring your own website
Black
Your free website tier
- FREE custom website
- ALL Everything in Cub, plus:
- Conversion-optimized site
- Call tracking + Growth Hub CRM
Grizzly
Accelerate your pipeline
- ALL Everything in Black, plus:
- Content marketing & blog
- Advanced review management
- City + service landing pages
Polar
Own your market
- ALL Everything in Grizzly, plus:
- Google Ads management
- Full-funnel lead nurturing
- Dedicated account manager
You only move up when we deliver. Tier upgrades trigger automatically when your attributed-lead count clears each threshold, with phone, email, and text notification before any price change. Attribution is limited to leads generated by our marketing — never your existing customers, referrals, or word-of-mouth.
Questions
Frequently Asked
How much does a roofing marketing agency cost? +
Our packages run $500/mo for Cub, $1,500/mo for Black, $2,500/mo for Grizzly and $3,500/mo for Polar. Tiers rise only when we deliver more attributed leads, and there is no revenue share. Ad spend, where you choose to run it, is separate from management, and from the Black tier the custom website is free.
Is PPC worth it for roofers? +
It can be, because one job is worth thousands. By our estimates a customer costs roughly $1,240–$3,730 through Google Ads against an $8,000–$15,000 job. It only works with tracked landing pages and a phone that gets answered, and it stops when the budget does, so we build owned channels underneath it.
How do roofers get leads after a storm? +
Demand spikes, and so does competition. The roofers who benefit have a complete Google Business Profile, service pages for storm damage and repair, recent reviews with photos, and call tracking in place before the storm. Paid search can add volume, but it is cheapest to run when the groundwork already exists.
How long does SEO take for roofers? +
Google Business Profile improvements often show inside 30–60 days, and organic rankings typically take 4–6 months to compound meaningfully. Competitive metros take longer. We would rather tell you that now than promise a first-page ranking in a few weeks, which nobody can honestly guarantee.
Read more on this
Roofing Marketing After Storm Season: How to Dominate Insurance Restoration Leads
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How to Get Roofing Leads: Own the Search, Rent the Storm
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How to Choose a Marketing Agency for Your Contracting Business (Red Flags and Green Flags)
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Case Study: Roofing Company Dominates Storm Season With SEO and LSA
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Stop renting your lead flow.
We build the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.