Google Guaranteed Ads on Top of
Channels You Own.
Google Guaranteed ads put your business at the top of Google with a verified badge, and you pay per lead rather than per click. For most contractors they are the best rented channel available. They are still rented: pause the budget and the placement, and the leads, stop. Here is what Google Guaranteed ads cost, when they pay off, and what to build underneath them.
From $500/mo. The website we build is yours to keep.
Google Guaranteed ads are Local Services Ads: Google verifies your license and insurance, shows a badge, and charges you per lead rather than per click. Costs run roughly $10–$120 per lead depending on trade and market, and the placement ends when payment ends. They work best on top of owned channels, not instead of them.
The Problem
Why This Keeps Costing You.
You pay for every lead, including the ones you lose
Pay-per-lead sounds safer than pay-per-click, and it is. But a $35 lead that closes one time in five is a $175 booked job, and a $55 lead in a large metro closes at the same rate for $275. On a $200-profit repair that is a loss. On a $3,000-profit roof it is a bargain. The ad is not good or bad; your ticket decides.
Placement depends on things Google controls
Ranking weighs proximity, review score and volume, responsiveness, business hours, budget and complaint rate. Several of those you can improve, but the system as a whole is Google’s to change. A strong quarter on Google Guaranteed ads gives you no claim on next quarter’s placement.
Verification takes weeks, and speed matters once you are live
Business registration, license, insurance and background checks typically take two to five weeks. After that, Google tracks how fast you answer. A missed call costs the lead and can lower your ranking, so a crew that is on a roof all day is paying for leads it cannot take.
Nothing accrues
A year of Local Services Ads leaves you with jobs and invoices. Stop paying and the placement ends the same day. Rankings, a website that brings in calls on its own, and reviews on a profile you control are what remain, and they only exist if you built them.
Own It or Rent It
What You Keep When You Stop Paying.
The only comparison that matters. Rented channels cost the same forever. Owned channels get cheaper per lead every month they run.
| Channel | Cost | Speed | Yours? |
|---|---|---|---|
| Google Guaranteed / Local Service Ads | $10–$120 per lead | Weeks (verification) | ✗ Rented |
| Shared marketplace leads | $20–$220 per lead | Immediate | ✗ Rented |
| Google Ads | $35–$90 per lead | Days | ✗ Rented |
| Google Business Profile | Management time only | 30–60 days | ✓ Owned |
| Organic search | Management time only | 4–6 months | ✓ Owned |
| Reviews & referrals | Process, not spend | Ongoing | ✓ Owned |
What We Do
We Build the Channels You Own.
Reviews and profile first, because LSA ranks on them
Review score and volume are among the ranking factors for Google Guaranteed ads, and they are the same reviews that win the free map pack. We build a repeatable request after every job and complete your Google Business Profile, so the work serves both the ad and the channel you keep.
A website and rankings that outlast the ad budget
Individual pages for each service and area you cover, so organic calls arrive without a per-lead fee. From the Black tier the custom website is included free, and the site and domain are yours to keep. Organic rankings typically take 4–6 months to compound, which is exactly the gap paid placement is for.
Paid placement as an accelerator
Once the foundation is in place, we add paid placement on top when the numbers justify it, and from the Polar tier we manage Google Ads directly. The aim is to fill the schedule now while the owned channels mature, then taper the paid budget as organic volume climbs.
Cost per booked job, not cost per lead
From the Black tier you get call tracking and the Growth Hub CRM, so every tracked lead is visible in real time. That lets you divide spend by jobs actually booked and compare it to profit per job, which is the only number that tells you whether an ad is working.
✓ What stays yours
- ✓A website and domain that stay yours if you leave
- ✓A Google Business Profile you control, not an agency account
- ✓Reviews on your profile that keep working when the ads stop
- ✓Organic rankings that bring in calls between invoices
- ✓A customer list you can market to again every season
Pricing
Tiers move up only when we deliver more leads.
No revenue share. No surprise billing. From the Black tier the custom website is free — and it is yours either way.
Cub
Start building pipeline
- Google Business Profile optimization
- Local SEO foundation
- Review generation system
- Bring your own website
Black
Your free website tier
- FREE custom website
- ALL Everything in Cub, plus:
- Conversion-optimized site
- Call tracking + Growth Hub CRM
Grizzly
Accelerate your pipeline
- ALL Everything in Black, plus:
- Content marketing & blog
- Advanced review management
- City + service landing pages
Polar
Own your market
- ALL Everything in Grizzly, plus:
- Google Ads management
- Full-funnel lead nurturing
- Dedicated account manager
You only move up when we deliver. Tier upgrades trigger automatically when your attributed-lead count clears each threshold, with phone, email, and text notification before any price change. Attribution is limited to leads generated by our marketing — never your existing customers, referrals, or word-of-mouth.
Questions
Frequently Asked
What are Google Guaranteed ads? +
Google Guaranteed ads are Google Local Services Ads that carry a verified badge. Google checks your business registration, license, insurance and background checks, then shows you at the top of search results. You pay per lead, meaning a phone call or message, rather than per click. The badge is tied to the ad program, so it ends if you stop.
How much do Google Guaranteed ads cost? +
In our cost-per-lead data, roughly $10–$120 per lead depending on trade and market, for example $20–$55 for plumbing and $30–$80 for roofing. Major metros can run well above small markets. Against a 15–25% close rate, a booked job costs several times the lead price. These are our estimates, not Google’s published rates.
Are Google Guaranteed ads worth it? +
For most contractors who answer fast and sell reasonably sized jobs, they are the best rented channel: pay per lead, fewer providers per search, and a trust badge. They are less attractive on small tickets in expensive markets. Run a 90-day log of spend, leads, booked jobs and job profit before raising any budget.
What happens to my leads if I stop paying? +
The placement ends and the leads stop, usually the same day. What remains is what you built independently: your Google Business Profile, the reviews on it, your website and rankings, and your customer list. That is why we treat Google Guaranteed ads as a bridge while owned channels mature, not as the foundation.
Read more on this
What Is Google Guaranteed? A Contractor's Honest Guide
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Google Local Service Ads (LSA) for Contractors: Complete Guide
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Google LSA vs. Google Ads: Which Brings Better Leads for Contractors?
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Are Google Local Service Ads Worth It? A Fair Test
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Stop renting your lead flow.
We build the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.