Rent Reach on Purpose.
Not Forever.
Paid ads are not the enemy. They are the fastest way to put your phone number in front of someone with a burst pipe tonight. The mistake is treating them as the foundation instead of the accelerator — because the day the budget stops, so does every single lead.
Packages from $500/mo. The website we build is yours to keep.
Google Ads and Local Services Ads put contractors above organic results for a fee. Local Services Ads charge per lead and carry the Google Guaranteed badge; standard Google Ads charge per click. Both stop producing the moment spending stops, which is why they work best layered over owned channels.
Own It or Rent It
What You Keep
When You Stop Paying.
This is the only question that matters when comparing marketing channels. Everything on the left is an asset that stays with your business. Everything on the right disappears with your next invoice.
✓ You Own This
- ✓ Conversion data that informs your owned pages
- ✓ Landing pages on your own domain
✗ You Rent This
- ✗ Every ad impression and click
- ✗ The Google Guaranteed badge, while you qualify and pay
- ✗ Placement that disappears the moment billing fails
Build the channels you keep.
We build and run owned marketing for home-service contractors starting at $500/mo. From the Black tier up, the custom website is free — and it is yours, whether you stay with us or not.
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Everything on Paid Ads & LSA
Written for contractors, with real numbers and no pitch in the first half.
What Is Google Guaranteed? A Contractor's Honest Guide
What is Google Guaranteed? A badge on Local Services Ads: you pay per lead, Google verifies you, and it all stops when the card does. Here is the math.
Google Ads for Contractors: The Beginner's Guide to Getting Leads That Actually Call
New to Google Ads? This step-by-step guide walks you through setting up your first campaign, choosing keywords, and getting calls — not just clicks.
The Real Cost of Google Ads for Home Service Companies
Google Ads CPCs for home services have increased 15% year over year. Here's what you're really paying per customer — and whether it's worth it.
Google Local Service Ads (LSA) for Contractors: Complete Guide
LSAs put you at the very top of Google with a 'Google Guaranteed' badge. Here's everything contractors need to know about setup, costs, and results.
Google LSA vs. Google Ads: Which Brings Better Leads for Contractors?
LSAs and regular Google Ads both put you at the top — but the leads, costs, and control are very different. Here's a head-to-head comparison.
Google Ads vs. SEO for Contractors: Where Should You Invest First?
With a limited budget, should you start with Google Ads for immediate leads or invest in SEO for long-term growth? Here's the data-driven answer.
Facebook and Instagram Ads for Home Service Contractors
Social media ads aren't just for e-commerce. Here's how contractors use Facebook and Instagram ads to generate leads at $15-$40 per lead.
Retargeting for Contractors: How to Win Back Visitors Who Didn't Call
97% of website visitors leave without calling. Retargeting puts your business back in front of them. Here's how contractors set it up.
More in Paid Ads & LSA
Questions
Frequently Asked
What is Google Guaranteed? +
Google Guaranteed is a badge attached to Local Services Ads. You pass a background and license check, you pay per lead, and Google backs the job up to a coverage limit. It is paid placement above the map pack, and the badge disappears if you stop running the ads.
Is $10 a day enough for Google Ads? +
For most home-service trades, no. With clicks running $25–$180, $10 a day may not buy a single click some days. A budget that cannot produce a few clicks daily will not gather enough data to optimize. Below that threshold, the money does more work in your Google Business Profile.
Should I run ads or do SEO first? +
Do both if you can afford to, but understand the roles. Ads buy immediate visibility while you have none. SEO builds the asset that eventually lowers your blended cost per lead. Running ads forever without building owned channels keeps your cost per lead permanently flat.
Stop renting your lead flow.
Contractor Bear builds the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.