Reviews Are an Asset.
Keep Them Yours.
Reviews do two jobs at once: they move you up the map pack and they close the homeowner comparing three quotes. The part most contractors miss is where those reviews live. Reviews on your Google Business Profile are yours. Reviews stranded on a marketplace profile belong to the marketplace.
Packages from $500/mo. The website we build is yours to keep.
Contractor reviews influence both local search rankings and conversion. Steady review velocity matters more than a single burst, responses matter as much as ratings, and reviews earned on your own Google Business Profile stay with your business while marketplace reviews do not transfer.
Own It or Rent It
What You Keep
When You Stop Paying.
This is the only question that matters when comparing marketing channels. Everything on the left is an asset that stays with your business. Everything on the right disappears with your next invoice.
✓ You Own This
- ✓ Google reviews on a profile you control
- ✓ Testimonials and photos on your own site
- ✓ A repeatable request process after every job
✗ You Rent This
- ✗ Ratings locked inside Angi, Thumbtack, or HomeAdvisor
- ✗ Reputation tied to a profile you cannot export
Build the channels you keep.
We build and run owned marketing for home-service contractors starting at $500/mo. From the Black tier up, the custom website is free — and it is yours, whether you stay with us or not.
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Everything on Reviews & Reputation
Written for contractors, with real numbers and no pitch in the first half.
5-Star Reviews: How to Get More Without Being Annoying
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How to Handle Negative Reviews (Without Making It Worse)
A bad review isn't the end of the world — but a bad response to one can be. Here's the exact framework we use for our clients.
How Many Reviews Does a Contractor Need to Win? (The Data Behind the Rankings)
Is 50 reviews enough? Do you need 200? Here's the data on how review count, velocity, and recency affect your local rankings.
Online Reputation Management for Contractors: The Complete Guide
Your online reputation is your most valuable marketing asset. Here's how to build, protect, and leverage it to win more jobs at higher prices.
Review Management Software for Contractors: Best Tools for 2026
Automate review requests, monitor all platforms, and respond faster. Here are the best review management tools for contractors in 2026.
The Best Review Platforms for Contractors: Google vs. Yelp vs. Angi vs. Thumbtack
Not all review platforms are equal. Here's where your reviews matter most and how to build your reputation across the platforms that count.
More in Reviews & Reputation
Questions
Frequently Asked
How many reviews does a contractor need? +
Enough to be competitive with the businesses already in your map pack — check them and aim past the median. Beyond raw count, recency and steady velocity matter, because a profile with fifty reviews from three years ago reads as dormant.
How many 5-star reviews do I need to raise my rating? +
It depends on your current average and volume. Moving from 4.2 to 4.5 with 20 existing reviews takes roughly 8–12 new five-star reviews; the same move with 200 reviews takes far more. The practical answer is to build a steady request habit rather than chase a number.
Should I respond to negative reviews? +
Always, calmly, and quickly. The response is not really for the reviewer — it is for the next homeowner reading it. A measured reply that acknowledges the issue and states what you did about it often does more for conversion than the bad review costs you.
Stop renting your lead flow.
Contractor Bear builds the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.