The Numbers,
Without the Pitch.
Most agency pricing pages are designed to avoid this conversation. We would rather have it up front, because the honest math is the strongest argument we have: rented leads cost the same forever, owned channels get cheaper per lead every month they run.
Packages from $500/mo. The website we build is yours to keep.
Contractor marketing typically runs 5–10% of revenue. Cost per lead varies widely by channel: shared marketplace leads $25–$100, paid search $25–$180 per click, and owned channels such as Google Business Profile and organic search carrying management cost rather than a per-lead price.
Own It or Rent It
What You Keep
When You Stop Paying.
This is the only question that matters when comparing marketing channels. Everything on the left is an asset that stays with your business. Everything on the right disappears with your next invoice.
✓ You Own This
- ✓ A cost per lead that declines as rankings mature
- ✓ Attribution you can see in your own CRM
✗ You Rent This
- ✗ A per-lead price set by someone else
- ✗ Auction costs that rise with competition
Build the channels you keep.
We build and run owned marketing for home-service contractors starting at $500/mo. From the Black tier up, the custom website is free — and it is yours, whether you stay with us or not.
Get Started →Read Next
Everything on Costs & ROI
Written for contractors, with real numbers and no pitch in the first half.
How Much Does a Lead Cost for Contractors? (2026 Data by Trade and Channel)
We compiled cost-per-lead data across 12 trades and 6 channels. Here are the real numbers contractors are paying for leads in 2026.
What Does Contractor Marketing Cost? A Complete Pricing Breakdown for 2026
From DIY to full-service agency — here's what contractor marketing actually costs in 2026, broken down by channel, trade, and business size.
The Contractor's Guide to Building a Marketing Budget
How much should you spend on marketing? How do you allocate it? Here's a practical framework for building a marketing budget at any revenue level.
How to Track Your Marketing ROI as a Contractor
If you can't measure it, you can't improve it. Here's how to track exactly which marketing channels are generating leads, jobs, and revenue.
Marketing ROI by Channel for Contractors: Where to Spend Your First $2,000/Month
You have $2,000/month for marketing. Here's exactly where to allocate it for maximum ROI — backed by data from hundreds of contractor campaigns.
Contractor Bear Packages Compared: Starter vs. Growth vs. Dominate
Not sure which Contractor Bear package is right for your business? Here's a detailed comparison of what's included, who each tier is for, and expected results.
Revenue Share vs. Flat Fee Marketing: Which Model Is Better for Contractors?
Flat monthly fees vs. performance-based revenue share — we explain both models, their incentives, and which one actually aligns with your growth.
What Happens If I Cancel? Your Questions About Flexibility Answered
No long-term contracts. No cancellation fees. Here's exactly what happens if you decide Contractor Bear isn't right for you.
Questions
Frequently Asked
How much does marketing cost for a small contracting business? +
A common benchmark is 5–10% of revenue, higher while you are building and lower once owned channels carry the load. In practice that means a few hundred dollars a month for a solo operator and several thousand for an established company. Our packages start at $500/mo.
What is a good cost per lead for contractors? +
It depends entirely on job value. A $300 service call cannot support a $100 lead; a $12,000 roof replacement comfortably can. The useful metric is cost per booked job against gross margin, not cost per lead in isolation.
What happens to my marketing if I cancel? +
With us, you keep the website, the domain, the content, and your Google Business Profile, because they were always yours. That is the practical difference between an owned channel and a rented one, and it is why we structure the offer this way.
Stop renting your lead flow.
Contractor Bear builds the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.