Borrowed Audience.
Owned Destination.
Every follower you have lives on a platform that can change its algorithm tomorrow and has, repeatedly. Social is still worth doing — but as a feeder into something you own, never as the foundation. The job of a reel is to move someone onto your site and into your list.
Packages from $500/mo. The website we build is yours to keep.
Social media for contractors works best as a top-of-funnel feeder: job-site video and before-and-after content build familiarity, then drive viewers to a website and customer list you own. Organic reach is controlled by the platform and can be reduced without notice, so it should not be the only channel.
Own It or Rent It
What You Keep
When You Stop Paying.
This is the only question that matters when comparing marketing channels. Everything on the left is an asset that stays with your business. Everything on the right disappears with your next invoice.
✓ You Own This
- ✓ Video and photography you can reuse anywhere
- ✓ Traffic routed to your own site
- ✓ Email subscribers captured from social
✗ You Rent This
- ✗ Follower counts on a platform you do not control
- ✗ Organic reach the algorithm sets
- ✗ Paid boosts that stop when the budget stops
Build the channels you keep.
We build and run owned marketing for home-service contractors starting at $500/mo. From the Black tier up, the custom website is free — and it is yours, whether you stay with us or not.
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Everything on Social & Content
Written for contractors, with real numbers and no pitch in the first half.
Social Media for Contractors: Which Platforms Actually Generate Leads?
Facebook, Instagram, TikTok, Nextdoor, YouTube — which social platforms actually generate leads for contractors? Here's the honest breakdown.
What to Post on Social Media as a Contractor: 30 Content Ideas
Staring at a blank screen? Here are 30 proven social media post ideas for contractors that build trust and generate engagement.
Video Marketing for Contractors: Day-in-the-Life Content That Wins Jobs
Video builds trust faster than any other medium. Here's how contractors use YouTube, TikTok, and Instagram to showcase their work and win more jobs.
How to Use TikTok and Reels to Get Contractor Leads (Without Being Cringy)
Short-form video is the fastest-growing marketing channel. Here's how contractors create TikTok and Instagram Reels that actually generate leads.
YouTube for Contractors: How Tutorial Videos Build Trust and Book Jobs
A well-made YouTube video works for you 24/7. Here's how contractors use tutorial and project videos to build authority and generate leads.
What Is Content Marketing and Why Should Contractors Care?
Content marketing isn't just for tech companies. Here's why contractors who create helpful content get more leads — and how to start without being a writer.
Questions
Frequently Asked
Is social media worth it for contractors? +
As a feeder, yes. Job-site video and before-and-after posts build familiarity cheaply and give you content you can reuse on your website. As a primary lead channel it is unreliable, because the platform decides how many people see you.
Which platform should a contractor use? +
Pick one you will actually sustain. Facebook still reaches homeowners in most markets, Instagram and TikTok reward visual before-and-after work, and YouTube compounds because the videos keep being found. One consistent channel beats four abandoned ones.
How does social media help SEO? +
Not directly as a ranking factor, but usefully in practice: it drives traffic to pages you own, produces photos and video that improve those pages and your Google Business Profile, and increases branded searches for your company name.
Stop renting your lead flow.
Contractor Bear builds the channels you own — a website on your domain, a Google Business Profile you control, and rankings that keep working between invoices. From $500/mo, and you keep the site either way.